Crowdsourcing for Marketing Workshop – New York from Ross Dawsn
SOPA and PIPA: Why They’re Bad for Business
By Megan Marrs, Published January 17, 2012
SOPA and PIPA: You’ve certainly heard about these two, but maybe you’re still not quite sure exactly what they mean or why they’ll be bad for your business—and make no mistake, they will certainly have a negative effect for small and medium sized businesses.
What Are SOPA and PIPA?
SOPA is the acronym for the House of Representatives’ Stop Online Piracy Act. Partnered with SOPA is the Senate’s Protect IP Act (PIPA). If these bills pass, together they will unleash chaos and destruction that will obliterate the internet as we know it.
Am I exaggerating? I don’t even know if I am. Because these bills really are serious bad news.
SOPA and PIPA were created in hopes of cracking down on pirates and rogue websites posting copyright infringing content. The bill’s description of what constitutes “intellectual property infringement” is remarkably vague and could encompass anything from memes to bad YouTube karaoke.
If your site is identified as hosting copyrighted material, you’d find your online advertising networks like AdWords disabled, payment facilitators like PayPal would be banned from doing business with you, and search engines would be ordered to take down links to your site (can you feel the SEO earth shaking beneath your feet?). Internet service providers would block access to your site and your domain name would be taken down with DNS blocking...
Let the Online Piracy Fights Begin!
GOVERNMENT & POLITICS
By Angela Hausman, PhD, Published December 17, 2011
Maybe you’ve seen the new commercials sponsored by the movie and music folks about online piracy of copyrights. And the commercials make sense — piracy steals material from their rightful owners. Piracy is just plain wrong.
How piracy of intellectual property translates into jobs going overseas, I’m not quite sure, but losing jobs is a good talking point these days.
But, to be clear, the authors of this bill (called SOPA) are only concerned about ONLINE piracy and they don’t seem too concerned that every post I write gets re-purposed on crappy websites all over the internet. They’re concerned about protecting the big movie and recording studios from file sharing. And, maybe that isn’t such a bad thing. The problem occurs in the implementation of this anti-piracy bill.
How Does SOPA Stop Online Piracy?
Let’s say you upload a movie to YouTube. That act of piracy is against YouTube’s terms of service, but it’s difficult for Google to police because so much content is uploaded every day. Still, SOPA would allow the courts to shut down YouTube.
As you can see in the infographic below, the courts do this mostly by making YouTube invisible to search engines and stopping the flow of money by shutting them off from payment processors. They had to do this since the internet is international and US courts don’t have jurisdiction...
u-Learning: aprendizaje donde quiera que estés
Por Maria Lujan Morfi
Gracias al avance de las tecnologías móviles y la proliferación de dispositivos electrónicos portátiles, surge un nuevo modelo pedagógico. A continuación describimos sus características principales y analizamos algunos casos de aplicación.
En el artículo “Informática ubicua y aprendizaje ubicuo”, elaborado por el Observatorio Tecnológico del Instituto de Tecnologías Educativas del Gobierno de España, los autores hacen un repaso de los avances informáticos de las últimas décadas describiendo tres grandes etapas: la era de los mainframes, correspondiente al nacimiento de la informática; luego la diseminación de los computadores personales, o socialización de la informática; y finalmente la era UC (ubiquitous computing) o cosificación de la informática, que permite la fusión del mundo digital con el mundo físico.
El concepto tecnología ubicua fue acuñado por Mark Weiser en 1988 y plasmado en su trabajo “The Computer for the Twenty-First Century”. Weiser consideraba que la tecnología atravesaría un proceso por el cual los ordenadores comenzarían a integrarse cada vez más con el mundo físico, haciéndose más invisibles y formando una parte cada vez más fundamental en nuestras vidas. Exactamente opuestas a la idea de realidad virtual (que consiste en insertar la vida de las personas dentro de un mundo generado por computadora), las...
How To Publish A Book In 2 Weeks (For Less Than $250)
STEPHEN SHAPIRO Chief Innovation Evangelist, OPEN Forum Editor
October 28, 2011
It seems as though everyone wants to write a book. Unfortunately, most people don’t know where to start and, therefore, become under-motivated or overwhelmed. The result? Good intentions; no book.
But what if you could have a bookstore quality paperback book in your hands in two weeks? And what if you didn’t have to do much writing? Here’s a technique that I used to publish a nonfiction book in a fortnight, and sold tens of thousands of copies.
Why do you want to write a book?
It is important to start here. It’s a question many people fail to ask themselves. They don’t think about what they want to achieve with their writing. And they should, because the objectives will define the approach. I’ll give you three common reasons people want to write (in addition to just wanting to see their name in print or to share their ideas with the world).
1. You want to be rich and famous. If this is your objective, you may want to look elsewhere. Only 1,000 out of 172,000 books published each year sell over 50,000 copies. Very few authors become wealthy from books sales. In fact, most top-selling authors were rich and famous before they published their book.
2. You want to establish your credibility. If this is your objective, then using traditional publishers (e.g., Penguin, Harper Collins, McGraw-Hill, Wiley, etc.) may be the best...
Five Ways to Create Innovation Throughout Your Life
Posted on July 29, 2009 by Matt Heinz
When innovation is brought up in a business context, we mostly think about, well, the business. We think of innovations related to products, business models, go-to-market strategies and the like. This blog does a great job of identifying and promoting specific strategies and tactics for accelerating and maximizing innovation through those and other business-specific contexts.
But your business strategy is just one of many places where the right innovation approach can create incredible, positive changes in your life. Imagine what would happen if you made a specific point to innovate elsewhere?
Here are five specific places and contexts in your personal and professional life that, with the same approach to innovation, can make you happier, more fulfilled and more successful.
1. Innovate Your Career
Are you doing what you want to do? Are you learning new things every day? Do you feel comfortably challenged with the work on your plate? If not, it may be time to try something new.
If you were starting your career from scratch, knowing what you know now, what would you do differently? What risks would you take? How hard would you work in a different direction to achieve the job, the career or the business you dream of today?
What do you really want to be doing in five years? 10 years? Whatever that vision is, what do you need to do right now, this month, or at least before the end of...
Effective Conversational Marketing
Posted on March 10, 2009 by Braden Kelley
Business Strategy Innovation just published a white paper to its web site on
“Effective Conversational Marketing.”
Here is an excerpt:
What is conversational marketing?
Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but conversations are ongoing and evolving and require both sides to participate.
How Social Media Fits In
It seems like I can’t get through a day right now without hearing somebody in the media or on the street talking about social media. I think it is great that social media has captured people’s attention, but will having more communication channels improve conversational marketing?
Only if properly integrated into the conversations between consumers and companies.
To do this, social media must be established both as part of your on-going conversational marketing programs (on-boarding, loyalty, retention, etc.) and also integrated into your ad hoc or seasonal marketing campaigns.”
Download the complete “Effective Conversational Marketing” white paper in PDF form.
What do you think?
Run Your Business Like a Life
Posted on August 25, 2009 by Matt Heinz
by Matt Heinz
For many of us, business and life – personal and professional – blur together on a regular basis. But the idea of running your business (or your career) like a life is a good one. Chris Brogan wrote about this in his newsletter this morning, and I’ve included some excerpts below. Worth a quick read:
In writing “Trust Agents” with Julien, I’ve been building more and more information up around the idea of being human at a distance, and about the way human-shaped business works. One thing I believe: that lots of situations in business feel a lot like relationships, and vice versa.
Think of Everyone as a Relationship
Customers are a relationship. Prospects are, too. Coworkers are those people we spend more time with than many of our extended relatives. But do we treat everyone as if we’re in a relationship with them? I don’t mean that you have to kiss everyone (though hugging wouldn’t be all that terrible, would it?), but I do mean that if we considered this, even every once in a while, our business experiences (from communication to interpersonal interactions) would improve. For instance, we don’t spam our family.
Make Everything Into an Improvement Project
At home, we carve up things into projects. We paint the deck. We decide to build out a new sun room. We replace the living room furniture. Some of our projects are recurring: vacuuming, laundry, meal...
Seven Reasons Your Business Should Be On Twitter
Posted on September 1, 2009 by Matt Heinz
I can think of seven specific, revenue-producing reasons why most businesses should be on Twitter. If your customers are using Twitter, you probably should be to. But how, and why?
Here are seven places to start:
1. Get New Customers
What do you sell? There are prospective customers talking about it on Twitter right now. Do a search for that product or service or topic and you’ll find them. Reply to their tweets, and engage with them directly as prospective new customers. Better yet, start sending your own tweets with the same keywords or hashtags (which is the keyword with a # in front of it to help others find it). That way you’ll start attracting new customers to you with the same topics or products.
2. Keep In Touch With Customers & Fans
Find out which of your customers are using Twitter, ask them to follow you. Follow them in return. Share news about your business, your new products, and topics your customers collectively will care about. Reply directly to your customers & fans, and retweet their Twitter posts that would be interesting to the rest of your followers. Twitter is a great way to keep an ongoing, interactive conversation going with your customers between purchases.
3. Watch Your Competitors
Who do you compete with? They’re either on Twitter too, or are being talked about there. Do searches for them directly, and you’ll not only see...
Expanding the Enterprise Through Conformity
con·form Adapt, accommodate. Comply with rules, standards or laws. Behave according to socially acceptable conventions or standards. Be similar in form or type.
in·di·vid·u·al Of or relating to an individual, especially a single human. By or for one person. Existing as a distinct entity.
If you have ever been to a concert, you’ve noticed them. If you attend major sporting events, it’s evident. You have seen many of them. In school we called them cliques. Each member attempts to be different while acting the same.
Every society honors its live conformists and its dead troublemakers. Mignon McLaughlin
They have a deeper understanding of each other, an almost unspoken confidence. To the untrained eye, they may all have had a sip of the Kool-Aid but they will tell you they think freely on their own.
Whenever you find yourself on the side of the majority,
it is time to pause and reflect. Mark Twain
Their iPad was a sound choice made void of any peer influence which is evident in their lack of need to tell everyone on the planet about their purchase. The navy suit with crisp white shirt and steel blue tie was simply a gut call. The tattoo and pocket shorts had nothing to do with establishing an accepted image by others.
When you don’t control your mind, someone else will.
I had a conversation recently with a great friend who said, “that doesn’t fit the culture here” and my lunch almost made...