5 premium channels YouTube should drop
BUSINESS NOVEMBER 16, 2012
YouTube is about to pull the plug—or at the least the funding—for up 70 percent of its premium content channels.
The move comes at the end of a bold and year-long $100 million experiment to foster specialty program to rival broadcast television. While the corporate pink slips aren’t being handed out for another couple of weeks, YouTube has outlined its criteria for determining which of the 100 channels will continue to receive funding.
YouTube bets $100 million on premium channels, cuts losses
Double Rainbow Guy’s cosmic “message to humanity”
“We looked at viewership they’ve been able to achieve, the cost of the content, and from that we are able to determine the channels that are delivering the best return on our [investment],” Jamie Byrne, YouTube’s global head of content strategy, told Ad Age.
With that in mind, the Daily Dot identified five channels that probably won’t get renewed for season two, based onYouTube Original Channel Tracker (YOCT).
1) Shaq Comedy // YOCT ranking: 84
Shaquille O’Neal isn’t known for his comedy (just watch him at halftime for NBA games), but that hasn’t stopped the big fella from trying. His channel promised urban-themed comedy with standup, original Web series, sketch shows, and animation, among other things. While his channel offers some clips of comedians, only two...
Facebook IPO: The Complete Guide
February 3, 2012 by Christine Erickson
Facebook took social media by storm on Wednesday after the company filed the preliminary prospectus for its long-awaited initial public offering. The company is seeking to raise $5 billion.
SEE ALSO: Facebook IPO: Reactions from the Social Web (and Zuckerberg)
Still not sure what all of this means? If you haven’t already had a chance to read the document, we’ve embedded it below. For a breakdown on everything you need to know about Facebook’s IPO, read further.
Facebook S 1
Within the document, some huge numbers about the company were revealed — from 845 million active users, to 2.7 billion daily likes and comments.
After initial news of the filing broke, a more extensive look at the document reveals hard evidence of the company’s business, growth, competition and a bit about what’s in store for the future. Certain terms, such as “advertising” and “mobile” appear more than 100 times throughout.
View As Slideshow »
As we learned by reading the S1 document, Facebook relies heavily on advertising for revenue. “Advertising” comes up 123 times, matched only by “Mobile” (also with 123 mentions). Interestingly, Facebook is not really making much money from mobile but still considers it a key component for future development.
It should come as no surprise that “Capital” (111) and “Expenses” (110) were second-most mentioned terms. This...
Social Media Infographics: Weekly updated, Version 1.2
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SOPA and PIPA: Why They’re Bad for Business
By Megan Marrs, Published January 17, 2012
SOPA and PIPA: You’ve certainly heard about these two, but maybe you’re still not quite sure exactly what they mean or why they’ll be bad for your business—and make no mistake, they will certainly have a negative effect for small and medium sized businesses.
What Are SOPA and PIPA?
SOPA is the acronym for the House of Representatives’ Stop Online Piracy Act. Partnered with SOPA is the Senate’s Protect IP Act (PIPA). If these bills pass, together they will unleash chaos and destruction that will obliterate the internet as we know it.
Am I exaggerating? I don’t even know if I am. Because these bills really are serious bad news.
SOPA and PIPA were created in hopes of cracking down on pirates and rogue websites posting copyright infringing content. The bill’s description of what constitutes “intellectual property infringement” is remarkably vague and could encompass anything from memes to bad YouTube karaoke.
If your site is identified as hosting copyrighted material, you’d find your online advertising networks like AdWords disabled, payment facilitators like PayPal would be banned from doing business with you, and search engines would be ordered to take down links to your site (can you feel the SEO earth shaking beneath your feet?). Internet service providers would block access to your site and your domain name would be taken down with DNS blocking...
Let the Online Piracy Fights Begin!
GOVERNMENT & POLITICS
By Angela Hausman, PhD, Published December 17, 2011
Maybe you’ve seen the new commercials sponsored by the movie and music folks about online piracy of copyrights. And the commercials make sense — piracy steals material from their rightful owners. Piracy is just plain wrong.
How piracy of intellectual property translates into jobs going overseas, I’m not quite sure, but losing jobs is a good talking point these days.
But, to be clear, the authors of this bill (called SOPA) are only concerned about ONLINE piracy and they don’t seem too concerned that every post I write gets re-purposed on crappy websites all over the internet. They’re concerned about protecting the big movie and recording studios from file sharing. And, maybe that isn’t such a bad thing. The problem occurs in the implementation of this anti-piracy bill.
How Does SOPA Stop Online Piracy?
Let’s say you upload a movie to YouTube. That act of piracy is against YouTube’s terms of service, but it’s difficult for Google to police because so much content is uploaded every day. Still, SOPA would allow the courts to shut down YouTube.
As you can see in the infographic below, the courts do this mostly by making YouTube invisible to search engines and stopping the flow of money by shutting them off from payment processors. They had to do this since the internet is international and US courts don’t have jurisdiction...
Social Media Glossary Of Terms
“I blog…therefore I am”
So you don’t speak social media-eze? This reference guide will help transform you from ”old school” to ”uber cool” at the next cocktail party you attend.
And if not…at least you’ll understand what everyone is saying at the next marketing meeting.
Grab your pdf of this reference guide at the bottom of the page!
AddThis – AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they’re saying about your content on Twitter.
Algorithm – An algorithm is a set of formulas developed for a computer to perform a certain function. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies.
Application Programing Interface (API) – An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.
Avatar – An avatar is an image or username that represents a person online within forums and social networks.
BackType – BackType is a social media analytics company that helps companies measure their social engagement. Previously, the service started as a blog comment...
Los modelos de negocio de Facebook
A medida que Facebook va consolidando su dominio en las redes sociales y que diversas empresas van tomando posiciones en su plataforma, algunas incluso haciendo dinero con ello, se va aclarando cuáles serán sus modelos de negocio. No hay que olvidar que la publicidad no le ha permitido ser rentable, lo que el año pasado generó una importante crisis en la empresa, especialmente al ver que Twitter sí cubría sus costes con mayores ingresos.
Examinemos estos modelos de negocio:
1. Publicidad. Este era el único modelo de negocio válido hasta hace bien poco. De hecho, cuando FacebookMicrosoft pagó 250 millones de dólares por el 1,6% de Facebook hace tres años, su interés principal era tener la exclusiva de la red publicitaria de la red social. El problema es que los usuarios de Facebook no pinchan en los anuncios, con lo que los ingresos no están siendo tan altos como se esperaba. De hecho, la empresa apenas facturó 275 millones de dólares en 2008 y 635 en 2009, insuficientes para rentabilizar sus elevadísimos costes de servidores y conectividad y 40 veces inferiores a los de Google.
Pero esto podría cambiar en el futuro. Y es que a medida que se hace más grande, Facebook se está convirtiendo en un soporte publicitario que, para las marcas, podría ser mucho más interesante que la televisión. De hecho, una de las grandes preguntas que se hacen hoy en día todos los publicistas es cuánto vale un “Me gusta”. Yahoo ha pagado...
Building a Mobile Ecommerce Dashboard in Google Analytics
DECEMBER 13, 2011 BY JUSTIN CUTRONI 12 COMMENTS
Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website.
After the talk someone came up to me and asked if I could share more details on the dashboard. So here they are!
My goal with this dashboard is deep-dive on the mobile segment of the business: to focus on the business objectives (conversions), key actions that could lead to conversions AND ancillary data about the mobile experience. This will give us a wide range of metrics that provides a deep understanding of the mobile experience.
This is not a data puke.
Before we begin, some assumptions about the business that will make it easier to build the dashboard.
This is an ecommerce business and revenue is queen!
The business has launched an ecommerce website in hopes of diring more revenue via mobile
There are a number of mobile marketing campaigns that are running and it is critical to measure their effectiveness
The mobile site is ever evolving and the business is always looking for information on how to improve the site
A dashboard is a great way to pull all of this information together. Could you use a custom report? Sure.
But the dashboard does include some nice (but VERY basic) visualizations.
Lo más útil en marketing digital y comunicación online
Escrito por Roger Bretau el 20 noviembre, 2011 –
¿Os suena el ZMOT? ¿Sabéis qué herramienta de monitorización online escoger? ¿Conocéis herramientas SEO y SEM? ¿Sabéis que Stich It os puede ayudar en presentaciones cuando tengáis que acudir a enlaces de internet? ¿Estáis familiarizados con Mail Chimp?
Este post tiene por objetivo responder a éstas y más preguntas, además de listar algunos conceptos y herramientas que, a mi juicio, resultan muy útiles en marketing digital y comunicación online.
Para empezar, os quiero comentar un nuevo concepto que estoy convencido de que va cobrar un enorme protagonismo en el mundo del marketing digital. Jim Lecinsky, de Google, acaba de desarrollar el concepto del ZMOT o Momento Cero de la Verdad, que, en términos muy generales, consiste en el momento dentro el proceso de toma de la decisión de compra en el que una persona acude a su smartphone o a la web, en particular a Google y a las redes sociales, para buscar información y consejo sobre un determinado producto o servicio. Ganar el ZMOT es ganarse al consumidor. Estoy terminando de leer el libro y es realmente interesante.
Para tareas de monitorización y reputación online
He dicho en más de una ocasión que el análisis de la reputación online a través de la monitorización no debe hacerse utilizando sólo una herramienta. Es mucho más. Sin embargo, es bueno conocer lo siguiente:
8 ways to Amazon-ify your Website
By James Agate • September 15, 2011 •
Want to be in the same league as Amazon? Here are 8 things that Amazon does which have helped make it the $30bn a year eCommerce business it is today…The best part is that you can implement all of these things in your business…
#1 – Keep your homepage fresh
Your homepage is likely to get the most visitors and probably has the most link equity over any other page on your website – you need to be taking full advantage of these facts and driving visitors to the right sections of your website and including internal links to build search engine visibility across your website.
You also need to regularly update your homepage to increase conversion and reduce bounce rate. In online retail, there are so many ‘events’ and ‘seasons’ to take advantage of – if you look at Amazon UK’s homepage at the moment they are highlighting their ‘back to uni’ offers, some of their most popular products and mixing in some recommendations that are personal to me. A stale homepage is a real turn off, by contrast, a homepage that is very ‘now’ will prove a powerful engager and hook visitors into exploring your site further.
#2 – Make internal site search obvious
There are so many ways for you to track visitors to your website and we all have an incredible amount of data at our fingertips that can help us better understand our customers however each individual is unique and none of us...