It’s no secret that a truly successful CRM software initiative is more about people, than it is about technology. Adapting your current CRM process or moving to a new solution can’t help but directly impact your employees, shift how you engage with customers and has the potential to transform an organization.
It has been my experience that most business leaders understand this impact but often delegate the management of CRM changes to project managers. Successful leaders keep focus on the key factors – that when combined appropriately will support key strategic outcomes. The 7 Steps was developed with this in mind – simple reminders of the success factors for successful CRM performance
Using these steps as a touchstone, you can focus your team on the desired outcomes and eliminate potential distractions. An outcome of using these steps is also the development of a CRM Roadmap, increased end-user adoption and accomplishing short-term project goals while keeping a close eye on measuring longer-term performance.
7 Steps to Enhance CRM Performance
The 7 Steps to Enhance CRM Performance
Define Processes – Prioritize processes based on organizational goals and objectives.
Define Policies – Create a CRM policy and set usage standards and define convention.
Plan Performance Metrics – Define CRM success criteria with a strong focus on reporting
Review Structure – Review and assign roles and responsibilities to individuals and teams
Audit Skillsets – Determine...
64 estrategias de marketing en FaceBook #infografia
Esbjörn Svensson Trio – When God Created The Coffee Break
Paul McCartney’s ‘My Valentine’ Featuring Natalie Portman and Johnny Depp
Esbjörn Svensson Trio (Seven Days Of Falling/Elevation of Love)
April 27 Día Internacional del Jazz…
De los mejores Jazz Trios “ever” …. Lamentablementte Svensson (pianista) murió en un accidente, y con el este genial trío… Quedan sus “Blue Notes” de legado y referencia de la “energía del Jazz”…
International Jazz Day
Fragile (de Sting) en el ” live jazz baltica: pat metheny , esbjörn svensson(RIP), michael brecker (rip)
Esbjörn Svensson (rip) & Pat Metheny, Impros about “Impressions”
29 april… International Jazz Day
Una versión digna de “Angry AVENGERS Birds”…
Y otro mas:
Pub Dog…
[REPORT] The 2012 State of Community Management
MICHAEL BRITO
Traducido, adaptado y comentado desde post original de MICHAEL BRITO
The Community Roundtable entrego recientemente su reporte The 2012 State of Community Management.
De entrada, el reporte comienza explicando una Matriz sumamente interesante, para tratar de poner en contexto como “Medir o Ubicar un Nivel” de “Madurez de las Comunidades Digitales” que se pretenden “Gerenciar” desde organizaciones y expertos en Socia Media & Digital Community Management.
La matriz se basa en ocho competencias clave seleccionadas (Eje Y) que deben ser abordadas estrategica y tacticamente, para construir una exitosa Comunidad Social que interactue, se relacione, e intercambie, para “efectos” de crear valor económico sostenible, en Modelos de Negocios alrededor de iniciativas de “Social Business”.
El Eje X, agrega las fases o estados de Madurez que debe “escalar” una Organización (no es solo trabajo de un community manager, quien ciertamente “debe aterrizar” las estrategias del Social Business, pero no “en solitario”…) para desarrollar “niveles de competencias mínimas” para desenvolverse en el ecosistema del Social Media Business de manera realmente eficiente y “productiva”.
Este modelo/Matriz propuesta tiene (entre otros) como gran valor agregado, el poner en perspectiva lo indispensable...
Demografía Actual en Pinterest
